If it’s made in a kitchen, Betty Crocker’s got you covered.
The brand that’s part of the family. From baked goods to salads, breakfast to snacks, Betty Crocker’s impressive lineup of dependably delicious products have been trusted in the kitchen since 1921.
She has much more than just mixes in her cookbook
Betty Crocker™ offers an extensive lineup of simple, reliable products, but the recipes and kitchen expertise is what makes her a household name.
Products
Recipes
Expertise
Oven fresh facts about Betty Crocker™
How Betty became a household name
Betty gets her name
After receiving thousands of questions about baking, Betty Crocker™ was created to personalize responses.
Betty finds her voice
In 1924, Betty hosted a popular radio segment called Betty Crocker™ Cooking School of the Air.
Betty’s on the map
In 1950, the Betty Crocker™ Picture Cook Book was a bestseller. New editions are still printed today.
A little bit more about Betty
In 1921 Betty Crocker™ began answering questions about baking by letter. And from letters and radio to cookbooks and television, to the establishment of BettyCrocker.com, her aim has stayed true: to inspire home cooks across the world.
